However, WhatsApp was initially intended for personal communication, not B2C communication. The longer answer is that it depends on which version of the app you use.įollowing Facebook’s takeover of WhatsApp in 2014, the company has taken many steps to safeguard its users' data. It’s the same whether you’re using WhatsApp or any other communication channel. What’s important to note here is that, when it comes to these regulations, it doesn’t matter where an organisation is based.įor example, if your company is based in the US, you must still comply with the GDPR if you serve European or UK customers. The rules also impose strict policies on how to safeguard and store that data too. These rules make sure that organisations gain legal consent from their customers to collect their data. The General Data Protection Regulation (GDPR) is a set of rules and regulations that governs how organisations can collect and process personal information from citizens within the European Union (EU).
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